Article Marketing Automation – Think Long Term!

You need to think long term when you decide to use article marketing as your primary online marketing plan. And this is even truer if you want to go down the route of Article Automation.

Automating your article submission to directories simply means that you write and submit a number of articles to an article submission service and then define a one or two week submission schedule. The result is a continuous stream of articles released automatically at predefined dates and times.

Automating your article submission is truly a unique new way of developing a constant and consistent increase of traffic to your website.

Ok you are wondering what makes article automation unique, well this new type of marketing submits your articles to a small number of article websites and blogs, you specify the number of daily submissions.

Standard Article Submission software packages submit a single article to hundreds of article sites in one session. Automated Article Submission differs in the sense that you create an article submission list, select the number of blogs and/or websites you need the articles to be submitted too, and define an 'article release schedule'. Then you click the submit button.

The results of the two strategies differs significantly. The standard method will result in a short term surge of traffic to your website, or websites, which is not an ideal method of generating a sustainable constant increase in website traffic. While the standard software is still useful, it’s days are numbered.

Automated Article Submission result in a steady growth in backlinks and traffic. The searche engines are not alerted by iratic jumps in usage, but rather notice a site thate experience steady growth. This is the trend that search engines favour. Automated article submission provides the kind of sophistication that top web marketers favour. It provides them with the ability to decide the days and times when article should be released for maxium impact.

Word of caution… you need to think long term when you decide to use article marketing as your primary online marketing plan. It does work. Even if you jump just one rank on a search engine the impact can be dramatic. You can expect your traffic to increase consistently. You can expect that most of the backlinks that you receive will be generated from the article service.

Now lets take for example you have 100 articles written and ready to be distributed, If you had an article marketing automation service you could load your articles and each and every one of them would be submitted to, say 10, article directories or article blogs every single day of the year. You can expect your traffic and backlink numbers increase in small numbers day-on-day.

Article Marketing Automation - The Concept

Article Marketing Automation consists of two actions:
1. Articles creation; and
2. Article distribution.

Article Creation:
If a web site owner consider "Article Marketing" as a way to promote his products or services, he will consider submitting articles to "Article Directories".

This is where the process starts to get involved. "Article Directories" not only host your articles, but also syndicate them to its subscribers, web sites, safe lists, blogs, and even other article directories. This soon resulted in masses of duplicate content on the internet. To prevent this, some "article directories" offer a service where they 'spin' articles. This simply mean that they created software that turn a single article in hundreds or even thousands of 'unque' articles.

This created a second problem... "how do one ensure that each 'spinned' article is readable?"
The way they get around this problem is to require web-authors to provide them with 3 to 10 alternative sentences for every sentence in the article. In theory, these sentences will all deal with the same subject and will fit seamlessly into the article.

In addition to the alternative sentences, the directories may also require the web-author to provide a list of 5 to 10 synonyms for selected words or phrases.

Once this has been done, software will reconstruct the article using randomly selected alternatives to replace original sentences, similarly certain words or phrases will also be replaced by randomly selected synonyms.

If done properly, the article directory can provide each of its subscribers with a perfectly readable unique article. A win-win for all concerned.

The downside of this approach is that not all "Article Directories" has sophisticated 'article-spinning' software, and not all web-authors take care in ensuring that alternative sentences are well written... the result is messy articles... that must (or will) be frowned upon by search engines.

A downright dangerous development is that there are now software on the market that simply 'spin' thousands of articles without any human intervention. The concept here is to simply distribute any article with the web-author's links embedded in the resource bos. All these directories want to achieve is to generate masses of 'back-links' to the web-author's website or blog.


Article Distribution:
The next process involves the "Article Directory" or vendor distributing unique articles to the thousands of subscribers to their article directory.

This is extremely useful as a leveraged link building strategy. Your articles get distributed to thousands of websites and blogs with different registered domain owners, different IP addresses and different content all linking back to your Website or Blog. Search Engines love this kind of thing because it demonstrates that their are lots of interest in you offerings... so your site tends to get ranked higher. There is nothing to suggest that these articles and links are all connected so this is an ideal service for building links and page rank.

Some of these Article Directories allow Web-Authors to place links anywhere in the body of the text, NOT only in the Resource Box. This is of tremendous interest to web-marketers as it can increase actual interaction with their site.

In Conclusion:
Article Marketing Automation offers tremendous benefits to web-marketers. It is important though that if you decide to use this refreshing approach to article-marketing, be careful to ensure that your 'spinned' articles are perectly formed and readable.
Failing that, search engines will be forced to take action to protect the integritty and quality of articles served on their sites.